SQL Server - Insert pictures/photos to SQL Server 2000

I am creating a DB with movies and I want to insert photos of actors and the cover of the movie? How this can be done from Query Ananlyzer or Enterprise Manager?

I don't know that you can via query analyzer manually.  You could probably cut/paste into a cell in Enterprise manager.
Why do you want to use these two specific manual tools?  Wouldn't you normally want to do this with ADO or ADO.NET?

I am unable to insert a picture of type *.jpg into a table created in sybase sql server 12.5 and also I want to retrieve that photo and to show it in an web page

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Save Data in a SQL Server Image Column with VB6
I needed to retrieve image fields on SQL Server 7.0 with VB6, and I couldn't find any article about it. So, I assume others have had the same problem. I've since found a method for doing it.
You must use Microsoft ADO 2.5 and set it into the following project reference:
 dim rst as new adodb.recordset
dim adoConn as new adodb.Connection
You also have to open the connection with the database.
 'Open recordset....
rst.Open "Select * from <TABLE> 
where <CONDITION>", adoConn, adOpenKeyset,
adLockOptimistic
'THIS FUNCTION SAVES AN IMAGE 
INTO AN IMAGE DATATYPE FIELD
Private Function SaveImage()
  Dim mStream As New ADODB.Stream
  With mStream
    .Type = adTypeBinary
    .Open
    .LoadFromFile "<IMAGE FILE 
NAME>"
    rst("<IMAGE FIELD NAME>"). 
Value = .Read
    rst.Update
  End With
  Set mStream = Nothing
End Function
'THIS FUNCTION LOAD IMAGE FROM 
IMAGE DATATYPE FIELD AND SAVE IT INTO A
FILE.....
Private Function LoadImage()
  Dim mStream As New ADODB.Stream
  With mStream
    .Type = adTypeBinary
    .Open
    .Write rst("<IMAGE FIELD NAME>")
    .SaveToFile "<DESTINATION FILE 
NAME>", adSaveCreateOverWrite
  End With
  Set mStream = Nothing
End Function
Aside from this method, you can use a picture control to store an image, put a picture control into a form, and call it PictureTemp.
 PictureTemp.DataField = "Immagine"			
'Set DataField....
Set PictureTemp.DataSource = rst			
'Set DataSource
You can use the PictureTemp.Picture property to get your image.
 Private Function LoadImage()
  Dim mStream As New ADODB.Stream
  With mStream
    .Type = adTypeBinary
    .Open
    PictureTemp.DataField = "Immagine"			
'Set DataField....
    Set PictureTemp.DataSource = rst			
'Set DataSource
    Set MSFGRID.CellPicture = PictureTemp.Picture	
'Show image into a cell of
Microsoft FlexGrid
  End With
  Set mStream = Nothing
End
Function